LEARNING MANAGERS: TRAIN YOUR cRITICAL KNOWLEDGE WORKERS TO DELIVER ENTERPRISE SOFTWARE IN JUST 3 MONTHS. NO NEW funding REQUIRED.
JOIN THE GROWING LIST OF SUCCESSFUL COMPANIES THAT USE VERTICAL to DELIVER TECHNOLOGY.
![CIC [Enterprise]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1608922029934-NOIBLLKC29B38F1AFOOI/image.jpg)
CIC [Enterprise]
FROM MS ACCESS TO ORACLE DB FOR LESS THAN $10K.
In 2018, Community Investment Corporation was running their Mortgage Credit Certificate program with a 15-year -old desktop application written in Microsoft Access.
G4V helped CIC create the roadmap and blueprint to replace this legacy system with numerous financial and regulatory features with a new Oracle-based enterprise platform. We even helped them find a seasoned engineer with a security clearance and deep Oracle experience to build it.
The new enterprise version of the system was launched in 2019 for less than $10k, a fraction of what it would cost to build by hiring a consulting firm.
![OneGreek [STARTUP]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1608848160382-WQVR0WYO9ZI26D9862UO/image.jpg)
OneGreek [STARTUP]
$8k and 3 months to launch. 330k users and an exit 1 year later.
An invitation-only social network for fraternities and sororities that launched in 2015, OneGreek grew from 150 to 330,000 users in just nine months, making it the fastest-growing social network ever built, after Instagram.
We helped them build their technology stack for just $8000, and the company went from bootstrapped startup to acquisition in under 12 months.
OneGreek was acquired by GroupThreads in September 2016.
![LOOK [STARTUP]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1608846647850-YQWAD8726JVFR2HDTXX1/1519797620537.jpg)
LOOK [STARTUP]
ONE STARTUP. FIVE TECHNOLOGIES.
Go For Vertical was introduced to the Look team as they were coming straight out of college at UArizona, where they had already laid out the business plan for their unique platform for social virtual reality, but like many startups, still had the challenge of delivering their technology.
We trained and guided their young lead engineer to use Vertical and successfully laid out the architecture not just for their mobile app but for the hardware for their new VR recording device, the firmware running on it, the datastore for the VR recordings, and the backend for their new platform, or five unique tech platforms altogether.
The Look platform was launched successfully in 2016.
![WELGO [STARTUP]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1605743232531-6JZBUNU9QXZ9YCKOFCSG/image-asset.jpeg)
WELGO [STARTUP]
$0 to $500K in annual recurring revenue in less than 6 months.
A new hospitality-based venture with properties throughout the Southwest and now expanding internationally, Welgo specializes in Airbnb arbitrage — renting low and Airbnb’ing high. So no need to purchase properties to turn them into investments with high returns.
We helped take them from $0 to $500K in ARR in 5 months, starting with the business concept, leveraging existing tech platforms to scale quickly, and requiring less than $10k to launch.
![DISHLIST [PROTOTYPE]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1603930024179-LN8NRXVI3RGA9384PD8J/dishlst-promo-pic.jpg)
DISHLIST [PROTOTYPE]
A $1400 prototype. a more than 40% user conversion rate.
The new app concept? Tinder for food. Swipe right if you like a dish and want to try it, and swipe left if you don’t. Add in some amazing dishes from local restaurants and thousands of foodies who love to eat out, and you have the beginning of a new app.
The Dishlist prototype was developed in a few weeks for $1400, and it quickly became a clear success: 245 users signed up to try it, and 43% converted by swiping and liking at least 15 dishes, plus provide their contact information to get future releases.
![Melior USA [SOCIAL IMPACT]](https://images.squarespace-cdn.com/content/v1/5eeafa62d3f20a2677ca7175/1608847850980-8KD1HOJPXK1V9JQVY5BQ/image.jpg)
Melior USA [SOCIAL IMPACT]
a COVID-19 response launched in three weeks.
Protect Everyone. That’s the motto of Melior USA, a new social impact venture that Go For Vertical launched in response to the COVID-19 crisis.
When it became clear that there would not be enough PPE like N95 masks for frontline healthcare workers here, we began working on a plan to bring KN95 masks made overseas to the US to help alleviate the shortage.
So we launched Melior USA in just three weeks, creating a new front end for a supply chain that delivered more than 1M masks to front-line medical workers in the first months of the pandemic.
IF YOU’RE STRUGGLING TO DEVELOP your learning PROGRAMS amid all the current uncertainty…
You want to ensure your workforce has the knowledge and agility needed to survive and thrive in the coming years.
You understand that disruptive ideas give organizations ways to maintain and grow operations in a time of quarantines and social distancing.
You know that building cutting-edge technology and new innovations are the most important skills your company needs.
you’re in the right place.
Our approach puts technology development and startup innovation in the hands of your most important resources: your knowledge workers.
It provides them with a completely new skillset, and it has an amazing effect: it makes it much more efficient and scalable to deliver technology than traditional corporate software development.
Meaning your tech projects, budgets, and timelines become much more effective, as much as 10x more than they are right now.
BEHIND GO FOR VERTICAL. HERE’S OUR STORY.
CEO & FOUNDER GED Cruz
Before moving back to Tucson, AZ, where I grew up, I already had a long and successful career in the tech industry, 15 years in San Francisco, from 1990 to 2005, and then 10 more in Austin, from 2005 to 2015.
So you might be asking, what tech guy in his right mind moves from SF to Austin to Tucson? Believe me, I was asking the same thing…
But some choices explain themselves after the fact. Because in 2015, something remarkable happened in my hometown: a successful tech startup launched, and I had helped.
It all started when I was introduced to the young founders of OneGreek, Sam Garst and Gavin Glatting, two fraternity brothers and graduates of the University of Arizona, who had the vision to create a new app targeting the Greek college market.
They were the first startup to use Vertical and launched for just $8k and in three months, then went on to attract over 330,000 users in 9 months, and to have a successful exit in less than one year.
That’s when I knew I was on to something special here. Since then I’ve helped dozens of startups and corporate clients in Tucson and nationwide do the same, with some equally remarkable results.
Now we’re bringing this startup and tech innovation back to the enterprise with a new, online version of our Vertical accelerator program.
Along the way, we’ve taken a lot of inspiration from PayPal co-founder Peter Thiel and his book Zero to One. Here’s what he wrote in the preface:
“Vertical progress means doing new things — going from 0 to 1. Vertical progress is hard to imagine because it requires something nobody else has done.”
We couldn’t agree more. And so that’s what we help innovative companies do. Let’s build something amazing together.
This is how it’S DONE.
THE Old Way: AGILE, OR WATERFALL
Agile is almost 20 years old, and although the concept of iterating until you get something right sounds like a good idea, it really means that failure, wasted work, and lost funding go into every single project. Why does anyone think this is a good idea?
OlD WAY: HIRE EXPENSIVE DEVELOPERS
One of the major consequences of using agile is that you rely on costly engineers to make the process work. Plus, they frequently have to take ownership of everything from business processes to UI/UX instead of just coding. And they cost a fortune.
OlD WAY: blow through funding
Getting funding for technology and business projects is a constant struggle. And costs are sky-high: just one developer can cost $200k per year. Now imagine the cost of an entire team, especially one working with an antiquated, inefficient process.
OUR New WAY: FIND YOUR NORTH STAR
Our approach eliminates wasteful iterations by having a laser-like focus on the outcomes that are needed from the very start. This “North Star” approach puts you on a direct, hyper-lean path to the right technology and business solutions.
NEW WAY: UTILIZE YOUR EXPERTS
The truth is that your most experienced and knowledgeable team members should be driving the entire process, not engineers. So that’s what we do: we give them the skills and tools they need to deliver complex solutions from start to finish.
NEW WAY: BE HYPER-efficient
When you eliminate wasteful iterations and put the right people in charge of your solution, it has an amazing effect: it makes it all incredibly efficient. By how much? As much as a factor of ten. Meaning your projects become much, much less costly.
LET’S TRANSFORM HOW YOUR ORGANIZATION DELIVERS TECHNOLOGY
“Amazing things happen when you put the right people in charge of your tech and eliminate wasteful development cycles, instead of leaving everything in the hands of costly engineers. Suddenly, products that would have taken a full year and hundreds of thousands of dollars to develop suddenly happen in months, with much less funding.”
— Edward Cruz, Go For Vertical CEO and Founder
SO Here are YOUR options…
TRY agile, AND iterate (AND SPEND) repeatedly, HOPing TO arrive at the RIGHT PRODUCT…
COST: $100K+
TIME: ONGOING
RESULTS: TBD
OR use waterfall, and spend countless hours planning and not building…
COST: $500K+
TIME: > 1 YEAR
RESULTS: HIGH COST, SLOW TECH
OR Go FOR VerticaL, and RAPIDLY deliver your technologY for as little as a tenth the cost.
COST: < $10K
TIME: 3 MONTHS
RESULTS: HIGH QUALITY, LOW-COST TECH
LEARNING MANAGERS:
THIS IS FOR YOU.
OUR CASE STUDIES: STARTUP AND ENTERPRISE
One Greek. $8K AND 3 MONTHS TO LAUNCH. 330K USERS AND AN EXIT In ONE YEAR.
The OneGreek Cinderella story started in May 2015, when founders Sam Garst and Gavin Glatting, two fraternity brothers and graduates of the University of Arizona, decided to double down on their vision to create a new app targeting the Greek college market.
With limited bootstrap funding and a need to use their resources wisely, they engaged Go For Vertical to help them create their technology.
Three months and $8000 later, they had built and launched the first private social network for the fraternity and sorority system in the US.
These driven founders then scaled the platform to over 300k users in 9 months, joined the Capital Factory accelerator in Austin, TX, and were acquired just three months later, precisely the type of amazing outcome that every startup aims for.
While we can’t take credit beyond training these first-time founders in Vertical, their use of its strategic product development and unique ability to deliver technology releases with hyper-efficient resource utilization was the catalyst that launched their run to the top.
THIS is what YOU GET when you join the vertical accelerator ENTERPRISE PROGRAM.
ON-DEMAND LEARNING
We get you through the accelerator as fast as you can go.
You’ll get access to our exclusive online accelerator program sessions available around the clock 24x7x365. It’s structured into fast, easy-to-learn sessions that you can work into your busy schedule.
WEEKLY WORK SESSIONS
We provide direct access to the answers you need.
We also have three weekly Zoom work sessions hosted by G4V CEO and Founder Ged Cruz. It’s where you can join your fellow accelerator members, ask questions and get answers in a supportive group setting.
REAL DOCUMENTATION
We provide the resources you need to get the job done.
Our sessions also have accompanying documentation covering all of the foundational knowledge and capabilities you will be learning. You can read it all online or download it as PDFs.
1-ON-1 COACHING
Learn faster with direct training with our CEO Ged Cruz.
Our self-paced curriculum gives you everything you need to reach critical milestones and deliver your technology. And you can do it even faster with our direct, 1-on-1 coaching, customized to meet your goals.
PRACTICAL EXERCISES
It’s more than just knowledge: you’ll learn fundamental new skills.
Once you hit a critical mass on the learning side, we want you to put your new knowledge to work right away by building the Vertical scaffolding for your technology. We provide the tools and step-by-step guidance.
EXPERT FEEDBACK
Our team of Vertical consultants is here to help you succeed.
As you complete your Vertical tasks, you can submit them to our team for expert review and feedback. We’ll get back to you within 24 hours (and usually the same day) so you can move forward quickly.
BEHIND THE SCENES: HOW IT ALL WORKS
VERTICAL captureS your TEAM’s EXPERT knowledge.
We’ll teach you how to use mind mapping tools like Freemind, MindMeister, and ClickUp to quickly document your team’s expert domain knowledge and then transform it directly into the blueprints and roadmaps for creating complex technology.
Once you’ve mastered mind mapping, it’s like having business analysts, product and project managers on your team — but without the $500k payroll price tag.
And it’s the fastest, most efficient way to document your new technology and get your project started.
VERTICAL BREAKS DOWN COMPLEX TECHNOLOGY INTO SIMPLE STEPS.
We’ll teach you how to create simple, straightforward, and easy-to-use guidance that designers and engineers can follow to deliver the right solutions the first time, without wasteful, costly iterations.
Everything you need gets documented, and everyone on your team will have it at their fingertips.
It will save you as much as 10x the effort by avoiding costly missteps.
VERTICAL DELIVERS results THAT resonate with YOUR AUDIENCE.
We’ll teach you how to keep a laser-like focus on your customers and what they need from start to finish and ensure that you deliver it to them, in record time and at low cost.
It’s all part of the blueprint and roadmap that Vertical creates to design and build your technology.
Finding your north-star and delivering exactly what your audience needs is exactly what will pay off for your new technology.
ARE YOU READY TO Go FOR VERTICAL?
here’s what YoU’ll learn…
DEEP DISCOVERY
With Vertical, you’ll learn how to get the same benefit of having a dedicated business analyst on your team, but without the price tag.
Value: $10k
SYSTEMS THINKING
This skill alone will become a major game-changer for how your team brainstorms and exercise their deep domain expertise.
Value: $10k
MIND MAPPING
You’ll have the exact blueprints you need to quickly and efficiently deliver high-value technology for your audience.
Value: $5k
HYPER-LEAN ENGINEERING
This is where you will get the greatest payoff. Technology you build will cost as little as 1/10th the price as using traditional development.
Value: $25k
It’s the equivalent of $50k in INTERNAL funding to DEVELOP NEW TECHNOLOGY.
We currently have space for 6 new TEAMS.
AND For a Limited Time, we are offering a $1000 discount for our first online cohort.
PLUS there’s a Full money-back guarantee:
if youR TEAM completeS OUR PROGRAM and can’t DELIVER ITS FIRST TECHNOLOGY in 90 days, yoU’ll get a full refund.
THE VERTICAL technology ACCELERATOR. LET’S get you launched.
ON-DEMAND LEARNING. VIDEO LECTURES. REAL DOCUMENTATION. PRACTICAL TASKS. EXPERT FEEDBACK. real-time WORK SESSIONS.
questions and answers.
WILL THIS PROGRAM WORK WITH OUR EXISTING TECH resources?
Absolutely. This accelerator program is especially well-suited for existing teams. We’ll teach your current knowledge workers exactly how to work with designers and developers to deliver your technology, no matter how complex.
DO OUR knowledge workers need prior tech knowledge to do this?
Not at all. The program is designed for non-technical knowledge workers to build on their deep domain knowledge and expertise,
HOW LONG DOES IT TAKE TO COMPLETE THE VERTICAL ACCELERATOR?
The program is self-paced, but we find that most people can complete it in three months or less.
How much time WILL WE need to dedicate?
Our accelerator modules are broken into foundational knowledge sessions that can be quickly completed in half an hour or less and skills/capabilities sessions that can be done in 1-2 hours. We recommend completing one session per day, but learners can set their own pace with the program. Whatever works best for fitting it into their schedule.
Do I need a team, or CAN INDIVIDUALS DO THIS?
The program works well with either solo learners or teams.
What’s Go For Vertical’s track record?
We have over 20 years of experience helping large corporate clients like AMD, Computer Associates, Levi Strauss, Visa International, and Home Depot deliver new complex technology and digital transformation.
And since 2015, we’ve helped more than two dozen startups in three accelerator cohorts, and two have had successful exits (OneGreek and Audivity). That’s in addition to our roster of enterprise and social venture clients.